France’s broadcast regulator, the Conseil Supérieur de l’Audiovisuel, has just given the Lagardère Active group a green light for its acquisition of the Paris radio station Sport MX.
The station will be known as Europe 1 Sport and will enjoy the benefit of Europe 1’s know-how and experience in the field of Sport.
Europe 1 was the first station to introduce a nightly sport broadcast, known as Europe Sport, back in 1996. Europe Sport began the practice of broadcasting football matches in their entirety on a multiplex, and created the concept of consultants.
Today, its evening programming devoted to sport has made it the top-ranked general-interest station six days a week, from Sunday through Friday*.
Europe 1 Sport will be designed to offer independent radio, with in-house programming having a dominant focus on sport: news, columns, reporting, live coverage, interviews, discussion and more.
The station will rely on its own staff and its natural ties to Europe 1 to build an offering unlike any before seen in Greater Paris.
In the words of Jean-Pierre Elkabbach, President of Europe 1:
“This is a great day in the history of Europe 1. I am delighted about this new project, which reaffirms both our entrepreneurial spirit and our strength in the market for sport. This smaller sibling to Europe 1 will not be just another presence on the Web but a genuine station with its own ambitions and its own audience in metropolitan Paris. And my hope is that soon, thanks to digital radio, it will have the opportunity to win over every listener in France.”
* Médiamétrie 126 000 survey, Nov.-Dec. 2007, 7:30-11:30 pm (Sun.) and 8:00-10:30 pm (M-F), cumulative audience in thousands