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Vincent Tong Cuong appointed Managing Director of SPORTFIVE France


Archives Lagardère Sports and Entertainment

Boulogne- Billancourt, October 19, 2011

Alain Lemarchand announced today that Vincent Tong Cuong has been nominated as the new Managing Director of SPORTFIVE France.

Further to his new appointment, Vincent will now focus on expanding and enriching the marketing side of the business and will aim to accelerate the development of SPORTFIVE France.

In his new role, which will be with immediate effect, Vincent will report to Alain Lemarchand.

Aged 40, Vincent Tong Cuong has spent most of his career in sports marketing. After taking part in the French World Cup 1998 Organizing Committee, he joined the Professional Football League (LFP) in September 1998 as Vice Director Marketing & Media. When working there, he organized the first open tender of the LFP.
After an experience with Disney Channel as Marketing and Communication Director, Vincent returned to football in 2002. He successively held the positions of CEO of first league club “En Avant Guingamp” and CEO of AS Saint-Etienne before joining Lagardère Unlimited in 2010, where he became Managing Director of SPORTFIVE International later that year.
Vincent Tong Cuong graduated from Reims Management School in 1993.

Press contact

Laurence Dupré

A subsidiary of Lagardère Unlimited, SPORTFIVE is an international sports marketing agency and the European and African leader in the management of marketing and media rights for sports. SPORTFIVE offers sporting clubs, federations and events its unique experience and know-how in professional sports management: negotiating TV rights at international level, advertising in stadiums, sponsorship and hospitality programmes.

The agency represents the marketing interests of the Confederation of African Football (CAF), of 37 European federations, of more than 10 professional leagues and over 40 football clubs among which Paris Saint-Germain, AS Saint-Etienne, AJ Auxerre, Valenciennes FC, etc. Its rich portfolio includes foreign clubs such as Juventus, Borussia Dortmund and Hamburg SV

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