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The Jean-Luc Lagardère Foundation and Sport dans la Ville launch the Apprenti’Bus


Corporate & other activities, CSR

Paris, October 21, 2009

The Jean-Luc Lagardère Foundation has joined forces with the Sport dans la Ville (Sports in the City) association to launch the Apprenti’Bus which will host reading, writing and communication workshops in disadvantaged neighbourhoods in and around Lyon.

Starting on 2 November 2009, a bus that has been fully equipped as a classroom will hold four evening sessions a week, offering reading, writing and communication workshops to 100 children between the ages of 9 and 13. The Apprenti’Bus will park in disadvantaged neighbourhoods to serve as a teaching tool for the children of Lyon, Vaulx-en-Velin and Bron.

Most of the 2,000 young people who belong to Sport dans la Ville are having trouble in school and in mastering the basic concepts of reading, writing and communication. Grasping these fundamentals, however, is essential to the professional integration that Sport dans la Ville aims to achieve for each young member of the association. Sport dans la Ville decided to create the Apprenti’Bus programme to bolster its efforts to integrate as many of these young people as possible.

The Jean-Luc Lagardère Foundation supports and finances the Apprenti’Bus programme run by Sport dans la Ville. Its support has made it possible to develop targeted teaching materials that use an entertaining approach based on the world of sports, which is “a world that speaks to young people” according to Renaud Leblond, director of the Jean-Luc Lagardère Foundation. “The objective of Apprenti’Bus is to involve these young people in a positive approach and eventually help them to integrate professional life.”

The Apprenti’Bus will be inaugurated on Wednesday 28 October 2009 at 11:00 am, on the Sport dans la Ville campus (15 Quai de la Gare d’Eau in Lyon). Sébastien Grosjean and the project partners will be in attendance, including the Jean-Luc Lagardère Foundation, the Accor Foundation, the Française des Jeux Foundation, the Financière de l’Échiquier Foundation and the Veolia Foundation.

Press Contact - Sport dans la Ville

Sidonie Mérieux - +33 (0)4 37 46 12 89 - +33 (0)6 22 10 95 01 -

Jean-Luc Lagardère Foundation Contact

Luthna Plocus - +33 (0)1 40 69 16 66 -

About the Jean-Luc Lagardère Foundation:
For twenty years, the Jean-Luc Lagardère Foundation has striven to encourage and advance the careers of rising young stars in cultural and sporting activities, both in France and abroad. It has developed a variety of programmes to promote diversity and foster success in problem neighbourhoods. In cooperation with the Ministère de la Ville, it created the Passerelles vers l'Excellence (Gateways to Excellence) programme, which enables young athletes and musicians from underprivileged urban areas to improve their skills.

About Sport dans la Ville:
Created in 1998, the Sport dans la Ville association aims to promote social and professional integration for young people by setting up sports centres in disadvantaged neighbourhoods. 18 sites have already opened in the Rhône-Alpes region, allowing 2,000 young people between the ages of 7 and 20 to play football, basketball and rugby for free. Sport dans la Ville is the main association promoting integration through sports in France.

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