Back to top

SPORTFIVE creates African Business Unit and appoints Idriss Akki as Managing Director of SPORTFIVE Africa


Archives Lagardère Sports and Entertainment

Boulogne-Billancourt, October 19, 2011

Alain Lemarchand announced today that SPORTFIVE has created a new African Business Unit. He has appointed Idriss Akki as Managing Director of SPORTFIVE Africa.

In his new role, Idriss and his team will focus primarily on further developing SPORTFIVE’s existing operations in Africa. He will also identify and capitalise on new growth opportunities in the region.

The appointment will be with immediate effect and Idriss will report directly to Alain Lemarchand.

Aged 52, Idriss Akki joined SPORTFIVE in 1990. He has spent most of his career there. Until now, he has held the position of Senior Vice President in charge of Africa. Idriss Akki is recognized for the major contribution he has made to maintaining SPORTFIVE’s leading position in Africa (Africa Cup of Nations, Champions’ League, World Cup qualifiers).

Press contact

Laurence Dupré

A subsidiary of Lagardère Unlimited, SPORTFIVE is an international sports marketing agency and the European and African leader in the management of marketing and media rights for sports. SPORTFIVE offers sporting clubs, federations and events its unique experience and know-how in professional sports management: negotiating TV rights at international level, advertising in stadiums, sponsorship and hospitality programmes.

The agency represents the marketing interests of the Confederation of African Football (CAF), of 37 European federations, of more than 10 professional leagues and over 40 football clubs among which Paris Saint-Germain, AS Saint-Etienne, AJ Auxerre, Valenciennes FC, etc. Its rich portfolio includes foreign clubs such as Juventus, Borussia Dortmund and Hamburg SV.

Email alert

To receive institutional press releases from the Lagardère group, please complete the following fields: