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SPORTFIVE appointed by UEFA to market media rights to UEFA EURO 2012TM in a number of territories in Asia and Oceania


Archives Lagardère Sports and Entertainment

Geneva, 10th September 2010

SPORTFIVE has been appointed by UEFA as the exclusive sales agency for the media rights to UEFA EURO 2012TM in a number of markets in Asia and across all of Oceania.

The agreement covers a total of 49 territories, including China, Thailand, Hong Kong, Singapore, India, Vietnam and Australia.

As part of this deal, SPORTFIVE will also market the media rights to the 2011 and 2013 UEFA European Under 21 ChampionshipsTM and UEFA Women’s EURO 2013TM. The international sports marketing agency is delighted to acquire these new properties and looks forward to the opportunities they will present.

This partnership with UEFA leads on from the successful collaboration between UEFA and SPORTFIVE for the sales of the media rights to UEFA EURO 2008TM. SPORTFIVE is thrilled to work once again with UEFA for the UEFA European Football ChampionshipsTM, without doubt one of the most prestigious sporting events in the world.

Commenting on the agreement, Vincent Tong Cuong, COO of SPORTFIVE International, said:

“SPORTFIVE is honoured and proud to have been selected by UEFA to embark upon such an important media sales project. The appointment confirms our strong media presence on the international market and I have every confidence in our teams to deliver outstanding agency services and the highest levels of professionalism throughout the entire sales process.

UEFA EURO 2008TM was a rewarding experience for SPORTFIVE and we are delighted to build upon and further develop our long-standing relationship with UEFA to offer a combination of experience, expertise and innovation for UEFA EURO 2012TM.”

SPORTFIVE will strive to ensure maximimum audience distribution and coverage, providing new opportunities for exploitation across all media platforms, including free-to air television, pay television, the internet and mobile.

The signing of this deal coincides with SPORTFIVE’s recent decision to relocate its International Business Unit to Geneva. The proximity of the Geneva office to UEFA’s headquarters in Nyon will enhance a smooth collaboration with UEFA and successful sales process for the media rights to UEFA EURO 2012TM.

Contact :

Heidi Farr - Public Relations and Communications - Phone +41 22 59 61-916  -

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