Relay changes the way we travel
Lagardère Travel Retail
Paris, June 12, 2013
In 2007, Relay France anticipated new market and consumer trends by launching a major project to transform the company. This involved repositioning its products and services, developing new retail chains, setting up a new information system and changing its structure.
Needless to say, this transformation also led to a rethinking of the Relay brand’s future. A project team called New Relay was set up in November 2011 to create a new concept that would better meet travellers’ expectations. The goal was to improve the Relay brand and its positioning, identify new products and services and develop a fresh design.
In a warmer, friendlier environment, customers will find a wide, distinctive selection (periodicals, books, food, gifts, luggage, travel accessories, electronics, children’s items and digital products) that is sure to meet all their needs throughout their trips, from getting ready to arriving home.
- New positioning
Relay, the smart, friendly brand that provides fun and convenience throughout your trip.
- New objective
Relay, your friendly travel companion.
- New tagline
Be relaxed, Be Relay.
Come visit us in concourse 2 at Orly airport’s west terminal in Paris to see this new concept for yourself.
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