Lagardère Unlimited Stadium Solutions (LUSS), the dedicated agency to stadiums and arenas operations owned by Lagardère Unlimited, signs a minimum ten-year stadium operation and club marketing contract with the Hungarian 28-times record champion Ferencvárosi Torna Club (FTC) from Budapest. The deal encompasses the whole operation, management and marketing of the stadium, including the naming right as well as comprehensive marketing rights of the first league club FTC.
With a capacity of 23,800 seats, this multifunctional stadium is seen as a model project for Eastern Europe. This state-of-the-art stadium features the best technical equipment and innovative solutions such as a CISCO WLAN system and a huge variety of top class hospitality areas for up to 2880 VIP guests on 3 floors. It’s still under construction and will be opened in August 2014. This multifunctional venue is mainly used by Ferencvárosi Torna Club, currently playing in the OTP Bank Liga, but plans to host any kind of entertainment events.
Lagardère Unlimited Stadium Solutions continues to develop its worldwide portfolio of stadiums under management and enlarge its footprint in the Eastern European market. The company will offer its in-depth knowledge of stadium operations including ticketing process, naming right, marketing services, and hospitality and event management. LUSS is currently involved in consulting operations and marketing services in several stadiums, including Commerzbank Arena in Frankfurt and Imtech Arena in Hamburg.
Ulrik Ruhnau, Managing Director of LUSS looks forward to the stadium’s grand opening: “We are delighted to work with FTC to operate the forerunner stadium in Hungary and optimize commercial potential. We will provide to our new partner innovative and international standards solutions to capitalize on this market that offer a host of opportunities. I look forward to developing successful showcase to the first benchmark stadium of the country.”
About Lagardère Unlimited :
A division of the Lagardère Group dedicated to Sports and Entertainment, Lagardère Unlimited deploys its international expertise in six complementary business lines: Events management; Talent representation; Stadiums & Arenas operations; Marketing services and brand activation; Media rights production and distribution; and sports academy management. Lagardère Unlimited has more than 1,300 employees and conducts business in more than 20 countries.
Lagardère is a world-class diversified media group (Book and e-Publishing; Travel Retail and Distribution; Press, Audiovisual, Digital and Advertising Sales Brokerage; Sports and Entertainment). Lagardère shares are listed on Euronext Paris.