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Lagardère Unlimited creates a Rugby division


Archives Lagardère Sports and Entertainment

Paris, December 2, 2009

Lagardère Unlimited announced today the acquisition of Sporteam, a French based company that represents professional rugby players. Both founders, Jérémy Bouhy and Romain Collinet, are joining Lagardère Unlimited, the new division of Lagardère SCA, specialized in rights management and image marketing for athletes and artists in France and abroad.

Taking advantage of a strong international network, especially in South Africa and the United Kingdom, Sporteam recently achieved the transfers of Joe Van Niekerk (AFS) to the RC Toulon, of Ollie Phillips (ANG) to the Stade Français Paris, of Ashwin Willemse (AFS) to the Biarritz Olympique and of Jason White (ECO) to the ASM Clermont.

Already a major player in the tennis field with the representation of athletes such as Andy Roddick, Gaël Monfils, Richard Gasquet, Justine Henin and Fernando Gonzalez, Lagardère Unlimited creates a Rugby division and therefore anticipates the coming growth of this sport.

Lagardère Unlimited, a talent management company


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Lagardère is a pure media group (books, press, broadcast, digital, travel retail and press distribution, sports trading and sports rights), and is among the world leaders in the sector. Lagardère holds a 7.5% stake in EADS, over which it exercises joint control. Lagardère shares are listed on Euronext Paris.

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