Lagardère SCA announced today that it has reached an agreement with U.S. based management and representation company BEST (Blue Entertainment Sports Television), whereby former BEST Tennis Division President, Kenneth Meyerson, and a number of tennis players, including tennis superstar Andy Roddick, will immediately join Lagardère Unlimited LLC, the US branch of Lagardère Unlimited, the group’s recently created athletes’ and artists’ management division.
Kenneth Meyerson, who has over 20 years of international experience in representing athletes and Grand Slam winners on the ATP and WTA Tours, will join Lagardère Unlimited to contribute to the development of its tennis division.
Lagardère Unlimited, in the few days after its creation, has already found a path for its growth in the US, the largest international market for professional athletes and artists’ management. Lagardère Unlimited will open an office in Miami, Florida, in addition to the one in Paris and will now benefit from the large international reputation of the Lagardère group and its existing operations in more than 40 countries around the world.
“We’ve had very productive discussions with Jonathan Blue, BEST’s Chairman, and Michael Principe, BEST’s Managing Director, to reach this agreement. BEST has been able to put together very high quality properties with dedicated top management teams to run them. We remain partners to produce tennis exhibitions in the United States. In addition, I’ve been amazed by the vision of Ken Meyerson and his team and by his drive as a manager. Having Andy Roddick as a client and partner, is something everyone would dream of. Andy has become a friend, and his contribution will go far beyond his current and future achievements as a tennis player.” said Arnaud Lagardère.
Lagardère Unlimited, a talent management company
Lagardère is a pure media group (books, press, broadcast, digital, travel retail and press distribution, sports
trading and sports rights), and is among the world leaders in the sector. Lagardère holds a 7.5% stake in
EADS, over which it exercises joint control. Lagardère shares are listed on Euronext Paris.