Lagardère SCA announced today that it will set up a London office for Lagardère Unlimited. This office will cater to its ever growing athlete’s and artist’s talent management business. Lagardère Unlimited has identified the UK as having opportunities in sports and entertainment management. This office will add to their already existing Lagardère group activities – book, magazines and sport, also based in London.
Lagardère Unlimited will open an office in London UK in addition to the one in Paris and Miami. The London team will now benefit from the large international reputation of the Lagardère group and its existing activities in more than 40 different countries around the world.
Lawrence Frankopan, a former IMG executive, is to head up the division from the UK. Lawrence Frankopan has many years experience representing top athletes and Grand Slam winners on the ATP and WTA Tours.
Arnaud Lagardère : ” This is the most exciting time for a generation in sports marketing in the UK. It has long presented good sponsorship opportunities especially now with the Olympics coming up as this will only add to the momentum. We feel that there is room for growth in this market and adding a presence in the UK, one of the biggest and most important markets for us is globally a huge testament to show how committed we are in building this company “.
Lagardère Unlimited is the talent management business unit of the Lagardère Group. With its headquarters in Paris, the company operates around the world. Currently, Lagardère Unlimited represents some of the best players on the ATP World Singles Tour including Andy Roddick, Fernando Gonzales, Richard Gasquet, Gael Monfils and Justine Henin.
Lagardère Unlimited, a talent management company
Lagardère is a pure media group (books, press, broadcast, digital, travel retail and press distribution, sports trading and sports rights), and is among the world leaders in the sector. Lagardère holds a 7.5% stake in EADS, over which it exercises joint control. Lagardère shares are listed on Euronext Paris.