Lagardère Travel Retail signs landmark renewal with Genève Aéroport, marking a new chapter in a longstanding partnership

Lagardère Travel Retail is proud and delighted to announce the renewal of its duty free and fashion concessions with Genève Aéroport, extending a partnership with the Swiss airport that dates back to 2011.

The news follows the selection of Lagardère Travel Retail to operate five Travel Essentials outlets at Geneva, heralding the upcoming debut of the RELAY brand at the airport.

Lagardère Travel Retail has operated fashion at Geneva since 2011, and duty free since 2017. The renewed agreement covers 1,660m² of duty free retail space, 500m² of multi-brand fashion, and an additional 84m² mono-brand fashion unit.

To begin this new chapter, Lagardère Travel Retail will introduce an ambitious, tailor-made commercial project designed to support the airport’s strategic vision. The project is underpinned by a comprehensive refurbishment of all stores, which will be fully redesigned and refitted to deliver a significantly enhanced customer experience. Making its global debut in Geneva, the renovation will feature the deployment of Lagardère Travel Retail’s new duty free concept, incorporating a strengthened “sense of place” celebrating the unique culture and produce of Switzerland and the canton of Geneva.

Built around a clear value-creation approach, the project combines innovative retail concepts, a carefully curated brand mix, immersive experiences, and high standards of service, while integrating strong sustainability commitments.

“We are pleased to continue this longstanding partnership with Lagardère Travel Retail, which will contribute to strengthen Genève Aéroport’s identity through an enhanced retail experience.” said Jean-François de Saussure, CEO of Genève Aéroport. “We are particularly delighted to see a strong focus on local products and brands creating a true sense of place that reflects the identity of Geneva and Switzerland.”

“This renewed partnership with Lagardère Travel Retail reflects our shared ambition to continuously elevate the passenger experience at Genève Aéroport,” said Kristina Mees, Chief Commercial Officer of Genève Aéroport. “We have been impressed by the fresh thinking and ideas that the team brought to our discussions, and by their determination to raise the bar for retail even higher. We are very confident in their ability to deliver a compelling and high-performing retail experience at Genève Aéroport, fully aligned with our strategic vision.”

“The renewal of our partnership with Genève Aéroport is of particular importance for Lagardère Travel Retail, and we would like to extend our sincere thanks to them for their continued trust,” added Frédéric Chevalier, Chairman & CEO of Lagardère Travel Retail. “Geneva is a dynamic and vibrant market for airport retail, one where we enjoy a strong relationship with our airport partner based on trust and shared values. This new chapter in that relationship illustrates both the strength of our local operations and our ability to continuously elevate our offer through close collaboration between our Swiss and global teams, working hand in hand to create value for our partners and for our customers. It also reflects our strategic ambition to further develop innovative and high-performing retail experiences in mature and high-potential markets.”

Lucio Rossetto, COO Europe & North America of Lagardère Travel Retail, commented: “I would like to warmly congratulate our teams for their outstanding work in extending this vital partnership. Europe, and Switzerland in particular, is a highly strategic market for Lagardère Travel Retail, offering strong opportunities for innovation. At Genève Aéroport, the strength of our longstanding partnership, combined with the stability and performance of our operations, provides a solid foundation to successfully deliver our latest duty free concept.”

Pascal le Droff, CEO of Lagardère Travel Retail Switzerland, added: “We are extremely proud to continue our journey with Genève Aéroport – not just a landlord, but a true partner. This renewal reflects the strength and quality of our partnership, along with the commitment and expertise of our local teams, whom I thank for their dedication and hard work every day. Together with Genève Aéroport over many years, we have been confronted by challenges, but the quality of our discussions, our mutual understanding, and the alignment of our goals have enabled us to maintain the highest standards of service for travellers to and from Geneva. We are now determined to go even further to enhance the passenger experience, and look forward very much to the opportunities that this new era will bring.”

About Lagardère Travel Retail
Lagardère Travel Retail, a subsidiary of Louis Hachette Group (through Lagardère group), an international group listed on Euronext Growth, is a leading global Travel Retailer, with the longest standing expertise of serving the needs of travelers and partners across Travel Essentials, Duty Free & Fashion and Dining. Lagardère Travel Retail operates over 5,000 stores in airports, railway stations and other concessions in over 50 countries, and has generated €8.0 bn in sales (100%) in 2025.
We harness our pioneering culture to make travel more enjoyable with bespoke offers and experiences. We invest our world-class global expertise and local knowledge to design value-creating partnerships and experiences for our stakeholders: landlords, brands, travelers, employees and communities.
We actively champion the more sustainable future of Travel Retail through our comprehensive CSR strategy, covering all aspects of where we, as a business, have an impact and can make a difference.
www.lagardere-tr.com  ●  @LagardereTR