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Lagardère Publicité: a diverse advertising sales agency


Archives Lagardère Active

Paris, March 2, 2007

Lagardère’s two advertising sales agencies join forces to become Lagardère Publicité

Audiovisual and print sales agencies Lagardère Active Publicité and Interdeco are joining forces to form Lagardère Publicité, a truly diverse advertising sales agency.

With over 140 media brands, Lagardère Publicité offers a rich, varied range of media and intelligent-media solutions aimed at responding fully to the needs of advertisers, media agencies and advertising agencies.

The new sales agency will have the most diverse offering on the market, with a variety of media (press, radio, TV, Internet, podcast, web radio, street marketing and more), formats, rates, target audiences and themes, and has equipped itself with the means to provide genuine 360o coverage of the most diverse media consumption habits.

Upon announcement of the deal, Constance Benqué, president of the new sales agency, said, “Given the multiplication of broadcast channels and the changes in consumer habits, advertisers’ main priority has become reaching consumers according to their areas of interest. This joining of forces enables us to put forward a coherent, effective multimedia platform. The strength of our diversity will allow us to offer our clients even higher levels of service, creativity and responsiveness.

As of Monday March 5, Lagardère Publicité will unveil its graphic identity, designed by Euro RSCG C&O, and launch a corporate website ( as well as a corporate communications campaign based on the signature, “La régie de la diversité” (“The truly diverse sales agency”).

The agency chosen to produce the communications campaign is La Chose. The entire campaign revolves around a website set up for the event,, which illustrates the diversity of the media offered by the company and also explores other facets of diversity, such as media creativity.

The mini-site will be promoted by way of an advertising campaign:

– In professional print titles, national dailies and other newspapers.
– On radio, via Europe 1, Europe 2 and RFM. The radio ads have been produced by Lagardère Publicité’s radio creative department.
– Online, via,,, and, and in the CB News and Stratégies newsletters.

Lagardère Publicité Web Site

Website set up for the event “Vive la diversité”:

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