Audiovisual and print sales agencies Lagardère Active Publicité and Interdeco are joining forces to form Lagardère Publicité, a truly diverse advertising sales agency.
With over 140 media brands, Lagardère Publicité offers a rich, varied range of media and intelligent-media solutions aimed at responding fully to the needs of advertisers, media agencies and advertising agencies.
The new sales agency will have the most diverse offering on the market, with a variety of media (press, radio, TV, Internet, podcast, web radio, street marketing and more), formats, rates, target audiences and themes, and has equipped itself with the means to provide genuine 360o coverage of the most diverse media consumption habits.
Upon announcement of the deal, Constance Benqué, president of the new sales agency, said, “Given the multiplication of broadcast channels and the changes in consumer habits, advertisers’ main priority has become reaching consumers according to their areas of interest. This joining of forces enables us to put forward a coherent, effective multimedia platform. The strength of our diversity will allow us to offer our clients even higher levels of service, creativity and responsiveness.”