Lagardère Active is continuing the international expansion of its Elle Decoration network with a new Asian edition: Elle Decoration Philippines.
This new version will boost the international presence of the Elle Decoration network, already a leader on the global decorating-magazine market with 25 editions.
Today, the global Elle Decoration network has:
- Over 10 million readers
- Over 2 million copies of each issue sold
- 11,000 pages of advertising every year
Elle Decoration Philippines will be launched in October 2012 and published through a licensing agreement between Lagardère Active, the leading magazine publisher in France and owner of the Elle brand and its associated products, and Filipino publisher Summit Media.
François Coruzzi, international executive director of international magazine publishing for Lagardère Active, had the following to say: “We welcome this partnership with Summit Media, the Philippines’ market leader. This new Elle Decoration edition will benefit from the power of our global network to achieve success in a fast-growing market for luxury, design and decoration.”
Lisa Gokongwei-Cheng, president of Summit Media, adds: “With unprecedented levels of domestic luxury consumption, construction and economic growth, Elle Decoration Philippines is positioned to become the leading decorating magazine for affluent Filipino women interested in decoration. Elle Decoration Philippines is of course also designed with Filipino advertisers in mind, and will be a powerful springboard to promote the best contemporary Filipino design and help it gain recognition outside our country. A magazine that offers beauty, luxury and eclecticism as well as being practical and international, Elle Decoration Philippines will also have a presence involving various digital media, social networks and exclusive events.”
About Summit Media
Summit Media is the top magazine publisher in the Philippines in terms of number of titles, advertising sales and distribution figures. It offers 22 titles catering to individuals with various lifestyles, attitudes and passions, including Candy, Cosmopolitan, Entrepreneur, Esquire, FHM, Good Housekeeping, Men's Health, OK!, Preview, Real Living, Runner's World, Top Gear, Town & Country, Women's Health, YES!, Yummy and now Elle Decoration Philippines.
By creating quality magazines that are in line with international standards but remain affordable, Summit Media has changed Filipino reading habits.
About Lagardère Active
Lagardère Active is one of Lagardère SCA's four corporate branches, together with Lagardère Publishing (books), Lagardère Services (press distribution and services) and Lagardère Unlimited (rights management, image marketing and talent representation for athletes and artists, in France and internationally).
A creator of multimedia content, Lagardère Active's businesses hold leading positions in magazine publishing, the audiovisual (radio, TV and TV production) and digital (pure players sites, mobile applications and tablet applications) realms and advertising.
Lagardère Active, the leading French magazine publisher, owns the Elle brand and its associated products, and licenses them:
- In partnership with Hearst in 14 countries (15 editions of Elle and nine of Elle Decoration)
- With other partners in 26 countries (27 editions of Elle and 15 of Elle Decoration)
The Elle network today comprises 43 international editions, while the Elle Decoration network has 25.
Lagardère Global Advertising, Lagardère Active's international advertising brokerage, will handle marketing of this new magazine outside the Philippines, as it already does for all titles of the Elle and Elle Decoration networks worldwide.