Lagardère Active launches ELLE in Vietnam, the 43rd ELLE international edition
Archives Lagardère Active
Paris, October 18, 2010
Lagardère Active is proud to announce that it keeps expanding its ELLE network with a new international edition: ELLE Vietnam. This new ELLE edition in Vietnam will be published under the name Phai Dep – ELLE and will be the first international upscale woman’s title to be launched on the Vietnamese market.
This launch (the 15th since 2000) brings the total number of ELLE editions to 43 worldwide, and the number of editions in Asia to 10.
ELLE Vietnam will reinforce the ELLE network which strength makes ELLE the world leader on the upscale international women’s magazines segment.
The ELLE network means 21 million readers worldwide and a total circulation of 6.4 million copies per month, 99,000 editorial pages and 51,500 advertising pages per year.
It also includes 28 websites worldwide, with 17 million unique visitors and 178 million page views.
ELLE Vietnam will be published as of October 21st, 2010 under a licence agreement with Ringier Vietnam and their local partner: the Hanoi Women Entrepreneurs’ Association. Nguyen Thi Thu Ha and Huong Color have been appointed respectively Editor in Chief and Managing Editor of ELLE Vietnam.
According to CEO of the International Magazines Division of Lagardère Active, Jean de Boisdeffre :
“Like in the other 42 countries where the brand is present, the concept and strength of ELLE will contribute to promote the women’s position in the Vietnamese society and provide them with a unique vision over the world. We are delighted to have reached this agreement with Ringier Vietnam, a reliable partner with a recognized expertise in magazines, and to bring to Vietnam this new edition of ELLE. We will provide to this 43rd edition of ELLE all the support that our world leading network is capable to generate, for a very successful edition.”
According to Thomas Trüb, General Manager of Ringier Pacific :
“Vietnam is the fastest growing market in Asia, and its women consumers are leading the way. ELLE will become a key partner in bringing the latest in international fashion trends to Vietnam, identifying and promoting the country’s talented young designers, and contributing to the increasing sophistication of women magazines in Vietnam.”
About the Ringier AG
Present in Vietnam since 1992, Ringier is the founding partner of the women's weekly magazine Thoi Trang Tre and the cooking magazine Bep Gia Dinh, and operates Muaban Nhadat, a leading online real estate classifieds site and magazine. Ringier AG is a multinational media company with around 7500 employees in 10 countries in Asia and in Central and Eastern Europe. Worldwide, Ringier publishes more than 120 newspapers and magazines and markets more than 20 TV programmes.
The company also holds considerable stakes in television and radio stations and operates about 80 websites and mobile platforms. It has eleven printing plants. Ringier is a fifth-generation family company, founded in 1833.
About Lagardère Active
Lagardère Active is one of Lagardère SCA's four corporate brands, which include Lagardère Publishing (books), Lagardère Services (press distribution and services) and Lagardère Unlimited (marketing and management of sports broadcast rights).
Lagardère Active is active in press magazine, radio, special-interest TV channels, TV production, digital media and ad media buying.
The company operates in 45 countries and is a world leader in quality magazine publishing, with over 200 magazine titles, published either by Lagardère Active companies, JV or licensing partners. Our main magazines brands include the leading women upscale magazine, ELLE and its 43 international editions, and also international brands such as Psychologies, Red, Elle Deco, Met Home, Riders, Car & Driver...
In 2009, Lagardère Active's revenues amount to 1,72 billion euros (46% abroad).
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