With the announcement of the disposal of Hachette Filipacchi Publicações LDA, Lagardere Active is pursuing its rationalization plan as presented by its CEO Didier Quillot last January.
Hachette Filipacchi Medias and the publisher RBA Publicaciones have finalized the sale of Hachette’s Portuguese subsidiary. Founded in 1988, the company publishes Elle and Ragazza (among other magazines), for which an operating licence was granted to the new owner.
These two international titles occupy choice positions in the women’s magazine market in Portugal: Elle’s circulation runs to 41,833 copies, while Ragazza sells 32,460 (Source: APCT).
Elle is the world’s best-selling upscale women magazine with 38 international editions, while Ragazza was launched in Portugal in 1991 following the magazine’s success in the Spanish market.
Jean de Boisdeffre, Deputy CEO International of Lagardère Active, stated: “We are happy to entrust the future of our publications to a Hispano-Portuguese publisher that is well positioned to continue the development of our brands in cooperation with France and Spain.”
After Norway, Sweden, Poland and now Portugal, several other countries will make the transition from operating mode to licence mode by the end of 2007, as previously announced.
Lagardère Active (press, audiovisual, digital, advertising and interactive agencies) is one of Lagardère SCA’s four major corporate brands, along with Lagardère Publishing (books), Lagardère Services (distribution / retail of press titles and cultural products) and Lagardère Sports (broadcasting and marketing rights of sports events). Lagardère Active generated sales of 2.1 billion euros in 2006.