A concept store now integrated into ELLE.fr
Lagardère Active announces the launch of the ELLE Store, a virtual marketplace that offers shopping selections curated by ELLE.fr’s fashion, beauty and lifestyle editors. The e-shop can be accessed from the navigation bar at ELLE.fr; the shop’s products have also been woven into each section of the site. This integrated concept store is just one more way we’re providing a wider range of content and services at ELLE.fr.
A carefully curated product selection
The ELLE Store offers a range of premium products from over 350 French and international ready-to-wear and accessory brands, including Athé Vanessa Bruno, Balzac Paris, Nanushka, Mer du Nord, Tara Jarmon and more. This by no means complete selection also includes lifestyle brands specialising in beauty, home decor, paper goods, etc.
Says Constance Benqué, CEO of ELLE France & International, “The brands are joining us to increase the visibility of their collections while selling their products directly on the marketplace. It’s also a way for the editorial team to illustrate emerging trends via a selection of products.”
Lagardère Active is rolling out new marketplaces thanks to its acquisition of Shopcade
The launch of an e-shop on ELLE.fr comes a few months after Lagardère Active’s acquisition of Shopcade with the aim of developing new digital services for its communities.
Thanks to its expertise in e-commerce and content merchandising in particular, through the use of data and CRM activation, Shopcade is boosting customer engagement and our customer knowledge at ELLE.fr (women ages 25 to 49 make up 86% of the site’s visitors; of those, 29.1% are from high socioeconomic groups).
For Corinne Denis, Lagardère Active’s director of digital technology and revenue development, “The deployment of marketplaces in our brands’ consumer pages in line with editorial choices allows us to diversify our digital revenues and enrich our customer knowledge”.
Another new marketplace, this time for the Public.fr website, is set to debut during the spring of 2018.
About Lagardère Active
Lagardère Active is one of Lagardère SCA's four corporate divisions, alongside Lagardère Publishing (books and e-publishing), Lagardère Travel Retail and Lagardère Sports and Entertainment.
Lagardère Active's businesses hold leading positions in magazine publishing, audiovisual media (radio, TV and TV production), digital media (pure-player sites, mobile and tablet apps), advertising sales and non-media brand licensing operations in France and worldwide (Lagardère Active Enterprises).
Introduced in late 2011 by Nathalie Gaveau (formerly of PriceMinister), Marie-Barbe Girard and Evan Adelman, Shopcade - currently available in the United Kingdom, the United States and France - is now the largest mobile and web-based social platform to combine a magazine and e-shop. With both a web and mobile presence, it allows users to discover the latest trends, follow celebrity styles, create lists of their favourite products and get exclusive offers on their favourite items. Acquired by Lagardère Active in 2017, the brand is expanding its business in France with Lagardère Active Shopping.