HDS Retail North America Recognized for Best Retail Store Design
Lagardère Travel Retail
Paris, le 17 juin 2010
At this year’s Best Airport & Concessionaire Awards from Airport Revenue News (North America’s leading airport revenue trade publication), HDS Retail was chosen as the Retailer with the Best Store Design for its USA Today Travel Zone location at Indianapolis International Airport.
This welcome accomplishment, the first ARN Award for HDS Retail, is a testament to our growing success and recognition in the North American airport market and establishes HDS as a leader in store design. The Travel Zone with its distinct graphics and architectural features brings familiarity with the USA Today brand while creating a colourful and energetic retail environment.
The many original design features of the store provides travelers with comfortable, ease-of-use shopping by allowing for easy access to distinct merchandising sections; a fun experience through the use of USA Today “Snapshots” (intuitive and buzz worthy facts about the airport’s location & city); a convenient and informative retail environment by allowing customers to charge their laptops and electronic devices as well as watching the latest news and information on a big screen TV.
Overall, the hard work of HDS Retail North America’s designers, architects and store planning department helped create a retail location that was both unique and contemporary that will stand the test of time and, along with Relay’s new North American look, will continue to raise the bar for newsstand store design in North America.
Alexander TWOSE - TWOSE@lsnet.fr
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