Cellfish launches KKO mobile
Archives Lagardère Active
Paris, June 16, 2006
Cellfish Media is to launch KKO Mobile , a new mobile content and services brand targeting Generation M. Users will be able to download music, images, videos and games, and connect to mobile community and information services.
The services offered by KKO Mobile are designed to meet the needs of users attracted to strong, recognisable and unifying brands focused on specific digital media applications (mobiles and Internet).
“The mobile is like KKO”
KKO Mobile has set out to establish an emotional and generational appeal. Much like our relationship with chocolate (KKO is derived from the French pronunciation of “cocoa”), the name reflects the special connection and affinity mobile users enjoy with their telephone*, along with its related needs and benefits. It is around this emotive relationship that the brand will create its values: pleasure, immediacy, personalisation, humour, sharing and a return to childhood.
KKO Mobile services are accessible from the portals of three mobile operators and via the Internet. Thanks to Cellfish Media’s status as France’s largest print advertiser for the mobile product sector (Source: Secodip, May 2006), the services will benefit from a high profile based on print, TV, radio and Internet advertising.
* According to the “Mobile applications and attitudes” study carried out by QualiQuanti for Cellfish Media (2006).
|How to find KKO Mobile services ?
> WEB: www.kko-mobile.com
> MOBILE INTERNE: I-mode, Gallery, Vodafone Live
> SMS: send KKO to 31010
|KKO Mobile, a comprehensive line of mobile services:
> KKO Ringtones
About Cellfish Media
Cellfish Media creates and distributes content and services for mobiles, including music, image, video and game downloads and mobile community and information services. Cellfish Media is a strategic partner of the world’s largest media operators and groups. The company has 250 employees in the United States, France and Germany. In France, Cellfish Media is the publisher of services for KKO Mobile, Europe1 Interactive, Astralia, Live1 communities and the BlingTones label, among others.
Emilie CHRISTOPHE - 33 (0)1 53 35 71 06 / 33 (0)6 74 64 77 76 - email@example.com
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