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Australia’s hottest fashion-forward stationery brand, Smiggle, has come to travel retail with the opening of stores at Adelaide, Gold Coast and Melbourne airports.


Lagardère Travel Retail

Paris, April 20, 2010

The Smiggle design lab draws inspiration from all over the globe to ensure the most exciting, fun and fresh products are regularly being delivered to Smiggle shelves. So now Smiggle can offer more ways to express yourself with very cool stationery. Smiggle is still about great design, great value, innovation, bold colour, fun and quirky graphics and most of all – having fun!

The opening of these three stores has been made possible under an agreement formed between Smiggle and travel retail specialist, Lagardère Services Asia Pacific, giving the latter scope to open Smiggle stores within airports and transport hubs around the Asia Pacific.

Lagardère Services Asia Pacific CEO, Scott Raisin said “We are thrilled to bring Smiggle to travel retail. Since its beginnings in 2003 Smiggle has grown into a true phenomenon, setting new benchmarks in the stationery category with its bright, fun and vibrant approach. The stores are already achieving fantastic sales and we expect great things from the brand and from our relationship with Smiggle. Stay tuned!

Contacts :

Lagardère Services Asia Pacific - Scott Raisin, Chief Executive Officer - Australia +61 2 8218 1199 - Hong Kong +852 3769 7499 - Singapore +65 6593 1799 - Email:

Smiggle - Michael Clark - Porter Novelli - T: +61 3 9289 9555 - M: +61 434 317 021

With operations throughout the Asia Pacific, including Australia, China, Hong Kong, Taiwan and Singapore, Lagardère Services Asia Pacific is a specialist Travel Retailer and part of the global Lagardère Services group.

Lagardère Services extensive Travel Retail expertise covers 20 countries across four continents. The group also includes Duty Free and luxury goods specialist, Aelia.

  • For more information about Lagardère Services Asia Pacific and its innovative portfolio of retail concepts visit

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