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Athletics: New partnership agreement with Dailymotion for live and VOD broadcast of the 2010 World Indoor Championships in Doha


Archives Lagardère Sports and Entertainment

Paris, March 11, 2010

The International Association of Athletics Federations (IAAF) and IEC in Sports have announced a new partnership agreement with Dailymotion for live and VOD broadcast of the 2010 IAAF World Indoor Championships, Doha, Qatar (12-14 March).

IEC in Sports, a member of the Lagardère Sports group, and Dailymotion have announced the signing of a new broadcasting agreement for complete coverage of the 2010 IAAF World Indoor Championships in Doha, Qatar, on 12-14 March. Thanks to the deal, athletics lovers and the general public will be able to watch the event live and on VOD for the first time ever. The ground-breaking partnership underlines the increasingly important role digital media outlets are playing in the coverage of major sporting events.

News of the deal follows last October’s announcement that the IAAF had sold the European and African audiovisual and digital media rights to the World Athletic Series* for 2010-2013 to IEC in Sports.

Every event at the World Indoor Championships (pole vault, long jump, 400m, 800m, etc) will be broadcast live from the heats through to the finals. It will also be available on VOD and through a 52-minute round-up of each day’s action will also be available on the site.

Dailymotion will complete this outstanding free offerings by putting together short highlights packages for each of the event’s three days, lasting two to five minutes.

In countries where broadcasters do not own the competition rights (eg, Germany, Belgium). Dailymotion will have exclusive broadcasting rights to the Doha world championships. In those countries where broadcasters do own the rights, Dailymotion will offer additional coverage to allow as many viewers as possible to follow the event.

Jonas Persson CEO of IEC in Sports, media partner of the IAAF, declared: “This agreement with Dailymotion is a great success for us and it shows the progress of negotiations with New Media. It also means that New Media companies are complimentary to FTA broadcasters. IEC in Sports shows its capacity in innovation by bringing the sport of athletics to new interesting platforms such as Dailymotion.”

* The World Athletic Series comprises the World Indoor Championships, World Cross Championships, Race Walking Cup, World Junior Championships, World Cup in Athletics, World Half Marathon Championships, World Youth Championships and the World Athletics Championships.

Press contact:

Communication department of Lagardère Sports: Laurence DUPRE - 00 33 0 1 40 69 67 85 -
Image 7: Grégoire LUCAS - 00 33 0 1 53 70 74 94 -

About Lagardère Sports
Lagardère Sports is one of the 4 business units of the Lagardère Group, specialized in the sports marketing.
Created in 2006 from the acquisition of Sportfive, Lagardère Sports expanded by combining organic growth and targeted acquisitions. The Group which employs today more than 610 employees in the world is present on 3 principal trades:

  • Media: broadcast, TV rights and new media
  • Marketing: sponsorship, hospitality and "stadium consulting"
  • Sporting events: events management and events ownership

In 2007 Lagardère Sports has enlarged its dominant market position and perception significantly through realizing outstanding deals in 2007: the renewal of the Olympic Lyonnais contract, the renewal of the broadcast rights of the African Nation Cup, and the "renaming" of the Hamburg Stadium.
In 2007, Lagardère Sports had a turnover of more than 440 million euros.

About IEC in Sports
IEC in Sports is a sports marketing agency focusing on television rights management and sport television production co-ordination and transmission. Founded in 1994, IEC has offices in Dubai, Hong Kong, Lausanne, Stockholm and Sydney. IEC handles the television rights for over three hundred sports properties per year and works closely with over hundred television broadcasters world-wide. Since August 2007, IEC is one of Lagardere Sports'group of companies.

IEC are the official television consultants for International Association of Athletics Federation (IAAF), Badminton World Federation (BWF) Super Series, The International Table Tennis Federation (ITTF), Federation Internationale de Natation (FINA) and the International Dance Sport Federation (IDSF).

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