Didier Quillot, CEO of Lagardère Active,
announces the appointment of Alain Lemarchand, Directeur Général Délégué, Lagardère Active, as Chief Executive Officer of Hachette Filipacchi Media U.S. effective September 1, 2008.
Alain Lemarchand will be in charge of running the magazine and digital businesses in the Americas, including Jumpstart Automotive Media, and will be responsible for devising and executing a development plan for the U.S. and South America.
Didier Quillot also announces that current HFM U.S President & CEO Jack Kliger will be named Chairman, a newly-created position.
The U.S. is a strategic market for the Lagardère Active Group, and HFM U.S. is the second largest revenue contributor behind France. The company has been a profitable business with strong brands, and the U.S. division has shown the fastest development in the field of digital media since the April 2007 acquisition of Jumpstart Automotive Media, the San Francisco-based vertical advertising network focused exclusively on the automotive industry. HFM U.S. will meet Lagardère Active Group’s stated goal to generate in excess of 10% of revenue from digital activities in the U.S. by 2008.
Didier Quillot, CEO of Lagardère Active said: “Alain Lemarchand has been an invaluable deputy who was instrumental in implementing and executing the Active 2009 plan. I would also like to take this opportunity to thank him for his boundless dedication. I am sure that he is the right man for the job of expanding our business in the U.S. and the Americas.”
“We are pleased to offer Jack Kliger the position of chairman. He is a widely respected leader, and, over the past nine years, Jack has done an outstanding job of restructuring the company’s portfolio and developing new media platforms. As a result, we are in a solid position in the U.S,” said Quillot.
Lemarchand will be replaced at Lagardère Active by Edward Russo, currently Corporate Controller for the Lagardère Group. He will assume this position in the coming weeks.
Photos and bios are available on request