With more than 16 million unique visitors (UVs) at end-September via all points of connection combined, Lagardère Active reached 46% of all French Internet users and is the unchallenged leader in the women’s segment.
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Archives Lagardère Active
Paris, October 29, 2009
- Lagardère Active is the No. 2 French media company on the Internet
- and the No. 9 Internet player in digital readership, all groups combined.
- In addition, its advertising sales division, Lagardère Publicité, has sold advertising space to a whole range of publishers to date, achieving a solid 20 million UVs per month.
Lagardère Active ranks among the top three in key strategic segments:
Leader in the women’s segment
Lagardère Active’s women’s-segment sites hold two leading positions:
- Doctissimo.fr, the top general-interest women’s site, leads the pack with 8.2 million UVs (up 17.5% over the previous month).
- Elle.fr, the top high-end women’s press site, saw 2.4 million UVs (up 30% over the previous month).
No. 2 in the entertainment and children’s segments
- The Première Network* held its No. 2 position with 4.3 million UVs (up 13% over the previous month).
(*The Première Network comprises various film, television, people, music, event and ‘buzz’ sites.)
- Infobébés is the No. 2 site for parents with 1.5 million UVs.
- Lagardère Kids (Gulli, Canal j, TiJi) approached the one-million mark in UVs to remain the leader in its competitive field, excluding e-commerce, with 930 UVs (up 8.2% over the previous month).
No. 3 in the finance/economy segment
- boursier.com achieved 2.2 million UVs (twice the previous month).
Strong growth in the news segment
- In the news segment, jdd.fr saw solid growth with almost 1.5 million UVs (up 36% over the previous month).
- Europe1.fr achieved 1.8 million UVs (up 37% over the previous month).
Principal viewing audiences – Source: Nielsen NetRatings, UVs, all points of connection
(in thousands) – September 2009
|
Sites
|
Unique visitors
(in thousands)
September 2009
|
Unique visitors
(in thousands)
August 2009
|
Trend
Sept 2009 vs August 2009
|
|
DOCTISSIMO.FR
(NETWORK)
|
8,235
|
7,009
|
+17.5%
|
|
PREMIERE
(NETWORK)
|
4,306
|
3,791
|
+13.6%
|
|
ELLE.FR
|
2,377
|
1,820
|
+30.6%
|
|
BOURSIER.COM
|
2,179
|
982
|
+121.9%
|
|
EUROPE 1
(NETWORK)
|
1,778
|
1,294
|
+37.4%
|
|
LE JDD.FR
|
1,499
|
1,101
|
+36.1%
|
|
INFOBEBES.COM
|
1,488
|
1,466
|
+1.5%
|
|
SPORTS.FR
(NETWORK)
|
1,398
|
1,246
|
+12.2%
|
|
AUTONEWS
|
1,276
|
797
|
+60.1%
|
|
LAGARDÈRE KIDS
(GULLI, TIJI, CANAL J)
|
930
|
859
|
+8.2%
|
(SOURCE NIELSEN NETRATINGS, SEPTEMBER 2009, ALL POINTS OF CONNECTION)
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