Virgin Radio now the No. 2 French radio station in cumulative audience in the 25-34 age group

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Archives Lagardère Active

Paris, September 26, 2013

In one year, Virgin Radio moved up in the 13-and-up demographic for all audience indicators with:

  • a 0.2 percentage point increase in cumulative audience to 4.2%, representing an additional 129,000 listeners
  • a 0.3 percentage point increase in audience share to 2.4%
  • a 7 min. increase in listening time to 1 hour and 18 minutes

This summer, Virgin Radio drew 2,224,000 daily listeners aged 13 and up.

Virgin Radio was the No. 2 French radio station in cumulative audience among 25- to 34-year-olds, its core target market.

With a cumulative audience of 9.5% and audience share of 5.8%, the station recorded a 17% increase in cumulative audience in one year for this target market and a 1.2 percentage point increase in audience share.
Virgin Radio thus demonstrated that its Pop-Rock-Electro sound is gradually gaining appeal and drawing power each and every day.

Press contact:

Véronique Dumon - +33 (0)1 56 36 55 76 - veronique.dumon@lagardere-active.com

Source: Médiamétrie summer radio ratings. July-August 2013 vs. July-August 2012. M-F average, 5am-12 midnight. Targets: 13-and-up and 25-34 demographics

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