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Paris, July 12, 2010

First issue on sale now

Following the May 28 free demo version, ELLE à Table magazine is launching its first iPad issue for sale today.

The magazine will be available for download every two months using iPad’s ELLE à Table application, at the same time the print version hits newsstands.
This issue is being offered at a special introductory price of 2.39 euros.

ELLE à Table’s premier advertising partner for iPad is Electrolux.

The ELLE à Table iPad app brings a new sensory experience in everyday cooking, offering editors’ practical step-by-step instruction and helpful hints, and making your mouth water.
The editors and their guests reveal their secrets for an even more useful and fun introduction to the art of cooking.

On the menu in this first sale issue, filled with videos and interactive steps:

  • A video cooking lesson by Christophe Felder, former head pastry chef at Hotel Crillon
  • Helpful supermarket shopping hints from Chef Michel Guérard, with surprising uses for everyday ingredients
  • Keys to Italian cooking revealed by Alba Pezone, food writer and head of an Italian cooking school in Paris.

Sandrine Giacobetti, Editor-in-Chief of ELLE à Table: “For a practical magazine like ELLE à Table, the iPad is a fantastic medium. Tips and tricks are revealed, recipes are animated, articles flow, and the stories come to life.”

Press contacts:

Valérie Blondeau - + 33 (0)1 41 34 67 16 - presse@lagardere-active.com

Karine Ruberto - + 33 (0) 1 41 34 95 40 - presse@lagardere-active.com

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