TiJi, the first TV channel for under 7 year-old children

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Archives Lagardère Active

Paris, december 13th, 2000

A TV channel just for the little ones

Because today most TV programs are not aimed at this age group. Because CANAL J has 15 years of experience and expertise. Today, the channel for all children launches the first TV channel entirely reserved for the children under 7.

TiJi is an exclusive channel, entirely conceived and devised for the 2 to 7 year-old age bracket. TiJi is adapted to their pace of life, taking care to respect their sensitivity whilst allowing them to discover the world they are living in through entertainment and leisure. TiJi is an original, mainly French and European programming, including cartoons, discovery series and reports. TiJi is a quality guarantee for children, and a reassuring pledge for parents.

And to watch over the TiJi’s cradle, we have called on Henri Dès, the favourite star of all little ones. The godfather of the first under 7 year-old TV channel will offer them a nice present for Christmas : his last concert at the Olympia 2000 in exclusivity. He will then meet them again on TiJi on Monday 25th December at 6.30 pm.

A French and international broadcast

TiJi, the first French TV channel for under 7 year-old will come alive on 15th December 2000 in 50 cities. Available on CanalSatellite, NC Numéricâble and France Telecom Câble, TiJi is included in monthly packages not exceeding 170 FRF.

With its international ambition in 20 countries in Europe and Africa, TiJi is also a genuine economic and cultural challenge for France, a springboard for promoting French and European production abroad and a competitive edge to meet the challenge of the possible arrival of foreign channels targeting the same audience in France.

TiJi is a channel of the Groupe Lagardere Active.

Press Contacts :

Charlotte Court-Lopez - Tél : 01 49 54 54 08

Caroline Oustlant - Tél : 01 49 54 54 12 - coustlant@canalj.fr

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