Third european version of Maxim in Russia

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Archives Lagardère Active

Levallois, 2 April 2002

The brand-new Russian-language edition of MAXIM is now on the newsstands. Published by the Russian subsidiary of Hachette Filipacchi Médias, the first printrun of the new magazine totals 80,000 copies.

This inaugural issue contains 196 pages, including 40 pages of advertising by Dior, Guerlain, BMW, Peugeot, Reebok and other top international trademarks.

This upscale men’s monthly for the active, open-minded urbanite in his 30s covers everything the “Maxim man” wants to know: style and fashion, sports and hobbies, relations with the opposite sex, films and music, all handled with an original twist and lots of humour.

Russian Maxim is the third European version published by Hachette Filipacchi Médias. It follows the French version, Maximal, launched in November 2000 (110,000 copies per month) and the Polish version, out since May 2001 (66,000 copies per month). Maxim is the world’s best-selling men’s magazine, with a market presence in the USA, Great Britain, the Netherlands, Belgium, Spain, Italy, Germany and Mexico.

Nine HFM Publications for Russia and the C.I.S.

Business in Russia is booming for Hachette Filipacchi Médias. Total 2001 sales were up 50%. This launch marks the Group’s ninth publication on this market alongside ELLE (220,000 copies – launched in April 1996), Première (80,000 copies), Parents (80,000 copies), ELLE Décor (70,000 copies), Elle Ukraine (50,000 copies – launched in 2001), plus two TV magazines: Antenna (480,000 copies in Moscow) and Telesem (110,000 copies in St. Petersburg) and the Russian-language edition of Marie Claire published jointly with Groupe Marie Claire (90,000 copies).

Presse Contacts:

Marie Muzard - Aurélie Olivier - Kathrin Schurrer
Tél : 33 1 41 05 09 60 - Fax : 33 1 41 05 09 67

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