The Lagardère Active Music Radio Division is innovating and is launching METTA, a new selction of customisable radio stations
Archives Lagardère Active
Paris, August 29, 2011
At a time when radio is undergoing a transformation under the influence of digital media, the Lagardère Active Music Radio Division is innovating and diversifying with the launch of a new Custom Broadcasting service alongside A2PRL, its radio press agency: 100% customisable digital radio stations created under the Metta brand:
- A publishing, broadcasting and marketing entity which creates a whole range of customisable music-, news- and talk-based radio stations
- A global and innovative offering for creating turnkey radio stations:
– In-store radio stations
– Company radio stations
– Regional radio stations
– Event radio stations
– Brand radio stations
– TV radio concept
- A concept which creates and strengthens the social ties between staff, clients and partners
- A company that provides its clients with support on a daily basis (design, station management, consulting, training, technical and artistic direction, production, uploading and broadcasting)
“METTA is a real brand communications tool and this project is very much in line with our development strategy and our goal of diversifying and innovating“, says Jean-Christophe Lestra, CEO of the Music Radio Division in France and overseas.
About the Lagardère Active Music Radio Division
The Lagardère Active Music Radio Division includes RFM and Virgin Radio, the group's music radio stations in France and 22 other radio stations in 7 other countries (Germany, Poland, Russia, Slovakia, the Czech Republic, Romania and South Africa).
The daily listening audience for these radio stations is more than 35 million throughout the world.
A2PRL, is run by Hugues de Vésins, and is a radio press agency. Based in Toulouse with more than 20 years' experience in broadcasting, 185 radio stations already use its services with a combined audience of more than 3.8 million listeners.
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