The first Next Generation Aelia Duty Free launched at Marseille!
Lagardère Travel Retail
Paris, October 21, 2014
This October 17th, Aelia and LS travel retail France have opened the pilot of the Next Generation of Duty Free stores at Marseille Provence aiport.
This opening launches a new chapter for Aelia which has the ambition, with these shops, to reinvent the duty free experience within airports.
The customers have been involved in the definition of this new concept in order to better answer their expectations. Therefore, Aelia Duty Free leans on 4 pillars:
- Facilitation: an architecture and display that follow passengers through the store.
- Local products: an important part of the strategy.
- The art of the gift: can be seen on the logo, the packaging, the products offer and excellence of service.
- Here and nowhere else: a unique place where the customers can see they are here in Aelia Duyt Free and nowhere else.
With new service signatures, Aelia Duty Free Next Generation reinforces the feeling of this place, where the customer is at the center of all attention.
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