Success for Be
Archives Lagardère Active
Paris, February 13, 2013
With 224,727 copies sold as of the last quarter of 2012 (2012 officially declared single-issue sales), the magazine Be has positioned itself, since the change in its frequency of publication last October, as the second-ranking monthly targeted at the thirty-something generation.
These excellent results, exceeding both our projections and the expectations of the market, completely validate the appropriateness of our publication frequency/positioning strategy.
Franck Espiasse-Cabau, publisher of Lagardère Active’s Women’s division, commented as follows: “The success of a bold strategy and the high quality of execution by the teams of Be have led us to strengthen our commitment and investment in this title for the coming years.”
Lucie Dugit-Gros - +33 (0)1 41 34 79 25 - email@example.com
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