SPORTFIVE will be part of FFT official public relations agencies until 2016
Archives Lagardère Sports and Entertainment
Paris, June 24, 2013
SPORTFIVE, a subsidiary of Lagardère Unlimited and European and African leader in the management of sports marketing and media rights, has been selected by the French Tennis Federation to continue to be one of the official PR agency for editions in 2014, 2015 and 2016 for the “Internationaux de France de Roland-Garros” and the BNP Paribas Masters.
French specialist and leader of hospitality in the sporting and cultural areas, SPORTFIVE has been contributing to the success of the “Internationaux de France” since 2008 and to the success of the BNP Paribas Masters since 2007. Over the next three editions, SPORTFIVE will offer its skills and experience to the FFT to continue and develop its strategy of hospitality and to market the “living space Advantage” areas as Lacoste Tribune, “The Tribune”, the “Tennis Pavilion” at Roland-Garros and the “Master Club 12” BNP Paribas Masters Tournament.
About SPORTFIVE and Lagardère Unlimited
SPORTFIVE, a subsidiary of Lagardère Unlimited, is an international sports marketing agency and the European and African leader in the management of marketing and media rights for sports. SPORTFIVE offers sporting clubs, federations and events its unique experience and know-how in professional sports management: negotiating TV rights at international level, advertising in stadiums, sponsorship and hospitality programmes. The agency represents the marketing interests of the Confederation of African Football (CAF), of 37 European federations, of more than 10 professional leagues and over 40 football clubs. A division of the Lagardère Group dedicated to Sport and Entertainment, Lagardère Unlimited deploys its international expertise in six complementary business lines: event management; talent representation; venue consulting ; sale of marketing rights and products; management of distribution rights; and management of sports training academies Lagardère Unlimited employs over 1,200 people, and its activity extends over three international zones: Europe and Africa, United States and South America, Asia-Pacific and the Middle East.
Lagardère is a world-class pure-play media group (Book and e-Publishing; Press, Audiovisual, Digital and Advertising Sales Brokerage; Travel Retail and Distribution; Sport Industry and Entertainment). Lagardère shares are listed on Euronext Paris.
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