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Sportfive to collaborate with the French Swimming Federation!


Archives Lagardère Sports and Entertainment

Issy les Moulineaux, February 18, 2010

SPORTFIVE and the FFN (Fédération Française de Natation/French Swimming Federation) have just signed a cooperation agreement that reflects the company’s desire to broaden its range of activities to include consultancy services to rights-holders.

The missions entrusted to SPORTFIVE by the FFN include strategy consulting on the organization and commercialization of the Federation’s marketing rights, as well as support and assistance with rights management and consultancy services concerning the construction and operation of water sports stadiums.

This agreement with the FFN is testimony to the strong confidence shown by professional sports circles in SPORTFIVE, due in part to widespread recognition of its expertise in marketing rights management.

FFN press contact:

David Rouger - Marketing and Communications Director of the Fédération Française de Natation - +33 (0)1 40 31 40 38 -

SPORTFIVE press contact:

Nicolas Bailly
Acquisitions & Stadium Consulting Senior Director - +33 (0)1 41 23 55 00  

Laurence Dupré Communications Department - +33 (0)1 41 23 55 42 -

SPORTFIVE, a subsidiary of LAGARDERE SPORTS, is an international sports marketing agency with a leading position in the sport of football (soccer). As a consultant for over 30 federations and 250 professional clubs, SPORTFIVE forges solid alliances between sports organizations, media and advertisers throughout the world. SPORTFIVE develops numerous sponsorship and public relations programmes for enterprises, centred on football, rugby, tennis and other major sports, and advises them on how to optimize their communications through sport.
For the first time in the history of the International Olympic Committee (2009), SPORTFIVE was entrusted with the management of the media rights for the 2014 and 2016 Olympic Games to be held in Sochi and Rio respectively. SPORTFIVE is also the official public relations agency for the Roland Garros French Open.

About the FFN:
The FFN (Fédération Française de Natation/French Swimming Federation), which is directed by Francis Luyce, is responsible for organizing and developing activities for five water sports disciplines (swimming, diving, water polo, open-water swimming and synchronized swimming). It also organizes all national competitions and manages the selection of French national teams. The FFN will soon pass the symbolic milestone of 300,000 members.

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