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SPORTFIVE and DHB sign marketing deal


Archives Lagardère Sports and Entertainment

Hamburg, November 23, 2007

The German Handball Association (DHB) has commissioned Europe’s leading sports rights agency SPORTFIVE to market the German national handball team’s marketing rights. From 2008 to 2012, SPORTFIVE will recruit sponsors and advertising partners for national team coach Heiner Brand’s world champion team on behalf of the DHB. The advertising space to be marketed by SPORTFIVE from now on includes the shirts and shorts of the reigning handball world champions, as well as special partner packages which give sponsors a presence on perimeter hoardings, the arena floor, and in ads and commercials.

We’ve had a highly successful year from an athletic and economic point of view, but there are great tasks ahead of us on which we will now concentrate,” declared Ulrich Strombach, President of the German Handball Association. “That is why we brought SPORTFIVE on board as a strong partner who will help us take the marketing of handball, led by the national team, to a whole new dimension.

Germany’s national handball team is an absolutely prestigious addition to the portfolio of any sports marketing agency,” declared Thomas Röttgermann, Managing Director of SPORTFIVE. “We are delighted to be working for the DHB from now on and to be further building our presence in handball in the process.

We will be happy to furnish further information upon request.

Contacts :

Charly Hühnergarth - Deutscher Handballbund
Tel.: +49 231 – 9119111 - E-mail:

Caroliene Götz - Vice President Corporate Communications SPORTFIVE GmbH & Co. KG
Tel. : +49 40 376 77-333 - E-mail:

Astrid Wiedemeyer - Manager Media Relations SPORTFIVE GmbH & Co. KG
Tel. +49 40 376 77-147 Fax +49 40 376 77-115 - E-mail

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