During this new sweeps period, RFM drew 2,222,000 daily listeners and achieved the best listening time among French music stations.
RFM is listened to for 1 hour and 44 minutes by its listeners each day, positioning it as France’s music station with the longest listening time (up 5 minutes over one year).
With 3.1% audience share, RFM moves ahead of RTL2 and Chérie FM, becoming France’s second-ranked adult music station.
In one year, RFM has strengthened its audience share:
- with its target audience, the 35-49 age group (4.6%, a 0.2 point increase)
- among women (3.5%, a 0.1 point increase)
The morning show, presented by Bruno Roblès and Justine Fraioli, is also gaining strength with its adult core target audience (the 35-49 age bracket) with a +0.2 point increase in audience share to 3.9%.
It is the morning music show with the longest listening time (46 minutes)
“Le Meilleur des Réveils RFM” (RFM: the best way to wake up) is the leading morning show in its category among women, avec 3.1% audience share (a 0.6 point increase in one year).
RFM confirms once again the strength of its diversified music format and the success of its programme schedule.