RFM takes the lead among adult music-radio stations in the greater Paris region* (Ile-de-France Médiamétrie 126,000 survey results, Sept.-Dec. 2012)
Archives Lagardère Active
Paris, January 22, 2013
RFM boosts its appeal to listeners with its pop, disco-funk and rock programming, plus new releases!
RFM has hit hard during this sweeps period, making significant progress on all indicators while surpassing its competitors, resulting in:
- A 1.0 percentage point increase in audience share, to 3.2%.
- An additional 52,000 listeners in one year, for a total of 424,000 daily listeners in the region.
- A 29-minute increase in listening time over one year.
RFM achieved the best listening time among music stations in the Ile-de-France region, where it is listened to for one hour and 41 minutes per day on average.
RFM widened the gap even further in its core target audience, taking first place in the 35-49 demographic with 4.1% audience share (up one-half of a percentage point in one year).
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