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Relay 2009 campaign: Relay takes action alongside humanitarian associations to support childhood


CSR, Lagardère Travel Retail

Paris, February 24, 2009


For the 9th consecutive year, Lagardère Services has placed the corporate promotion of the RELAY brand in the framework of sustainable development.

Every year, the Group’s subsidiaries that run RELAY stores co-organize a campaign that is based on a partnership with several humanitarian organizations that advocate childhood protection.

Between 1 December 2008 and 31 January 2009, during one or more weeks, more than 1,100 RELAY outlets spread out over 11 countries displayed a poster, in promotional spaces, so as to raise travellers’ awareness of this universal cause.

At the same time, actions were carried out locally, within retail outlets, in order to help the partner associations: collection of funds in Canada and the United States, distribution of bracelets in Spain, and meetings & dialogues with community volunteers in Germany, etc.



Pays Société Partenaire Cause
Germany HDS Retail Deutschland SOS Kinderdorf Orphans
Belgium Press Shop UNICEF Protection of Childhood
Spain & Portugal SGEL Médecins sans Frontières Child malnutrition
United States & Canada HDS RNA Make a wish Sick children
France Relay France UNICEF Protection of Childhood
Hungary Lapker Heim Pal Children’s Hospital Hospital for children
Poland HDS Polska Caritas Protection of Childhood
Czech Republic HDS Retail Czech Republic Health Clown Sick children
Switzerland Naville Calcutta Espoir Indian children

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