Publicis Conseil creates new press and advertising campaign for Europe 1

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Archives Lagardère Active

Paris, March 12, 2008

Europe 1 is making its voice heard on billboards and in the press thanks to a new advertising campaign devised by Publicis Conseil.

This latest initiative will focus on Europe 1’s high-quality content and non-stop availability at europe1.fr. The campaign will demonstrate that Europe 1 has become a general-interest media group catering to a global audience.

At any given moment, something exciting is happening on Europe 1: from exclusive news and innovative content to original discussions, surprising interviews, astonishing breakthroughs and more. Today’s listener wants to catch it all – and that’s now possible at europe1.fr.

Photos of the DJs and journalists, taken on the spot at live broadcasts of their respective shows, were then graphically transformed into jigsaw puzzles. The missing pieces reveal the slogan: “Whatever you miss on Europe 1, you’ll find at europe1.fr.

Any listener who misses Jean-Pierre Elkabbach, Nicolas Canteloup, Jacques Pradel, Jean-Marc Morandini, Faustine Bollaert, Frédéric Taddéi, Laurent Ruquier, Guillaume Durand or Laurent Baffie can tune in to their shows, as and when they like, at europe 1.fr.

Since 5 March, over 10,000 large-format outdoor panels and bus shelters across France have displayed the six visuals. The campaign will be extended via a poster campaign in the metro and eight different visuals in national dailies and news magazines.

EUROPE 1 PUZZLE CAMPAIGN
WHO DOES WHAT?

Advertiser: EUROPE 1
Delphine Marçais: Director of Commercial Communications at Lagardère Active
Marc Gonnet: Director of Marketing and Communication at Europe 1
Corinne Poncey: Advertising and Media Partnerships Manager at Europe 1

Agency: PUBLICIS CONSEIL
Olivier Altmann: Co-Chairman in charge of Art Direction
Sophie Larrieu: Director of Consulting
Patricia Denis du Péage: Process Manager

Photographers:
Julien Cauvin for Jacques Pradel, Jean-Marc Morandini, Faustine Bollaert, Frédéric Taddéi, Laurent Ruquier, Guillaume Durand and Laurent Baffie.
Soliloques for Nicolas Canteloup and Jean-Pierre Elkabbach.

Media planning:
– Poster advertising: 5 to 11 March, 11 to 18 March and 17 to 23 March in the metro
– Press: March-April in national news magazines and daily press

Press contacts:

Europe 1: Anne Labasque – +33 (0)1 47 23 19 42 – anne.labasque@europe1.fr

Publicis Conseil: Laurence Rey – +33 (0)1 44 43 70 10 – laurence.rey@conseil.publicis.fr

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