Premiere.fr launches three new TV shows developed and produced by Lagardère Digital France

The Premiere.fr entertainment portal, which now comprises the cinema, television, celebrity news, video game, music and entertainment themes of Lagardère Active’s media activities, announces the launch of three new television programmes:

• Zap17, the best in TV summed up in five minutes!
  A daily Monday-through-Friday broadcast plus a weekly “best-of” edition on Sundays.
• Cine17, comprehensive movie news, including special reports, the latest buzz and much more…
  a complete movie update in 15 minutes!
  Broadcast weekly, on Saturdays (with multiple rebroadcasts).
• Celebrity17, the best in celebrity coverage on a funny, off-beat tone featuring special reports, scoops and exclusive interviews.
  Broadcast weekly, on Saturdays (with multiple rebroadcasts).

These shows, developed and produced by Lagardère Digital France, a subsidiary of Lagardère Active, will be broadcast simultaneously on Virgin 17, Premiere.fr and via mobile phone applications, as well as on Virgin 17’s future TV catch-up service: Virgin 17 Replay.

This partnership between Premiere.fr, Virgin 17 and Virgin 17 Replay was developed in response to Lagardère Active’s desire to develop multimedia synergies through the multicasting of its media content.

Thomas Kouck, Entertainment and Music editor at Lagardère Digital France, stated:
“With the benefit of a strong team of approximately 30 journalists, including a dozen dedicated to video production, Premiere.fr is emerging as a major player in the field of Entertainment on the Internet.
The broadcast of these shows perfectly complements our strategy of diversifying our revenues; the sale of content currently represents nearly a third of Premiere.fr’s total revenues.”

Premiere.fr is number two in the “Entertainment” segment with 4.3 million unique visitors (up 13% over the previous month) (Source: Nielsen Netratings Sept. 09)