New momentum for Virgin Radio

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Archives Lagardère Active

Paris, January 19, 2010

Virgin Radio is up in all indicators for the 13+ age group:
Compared with Sept-Oct 2009, Virgin Radio is up in all indicators for cumulative audience, audience share and time spent listening:

  • + 223,000 listeners, ie + 9%
  • +0.5 point in audience share
  • +6 min in time spent listening

Virgin Radio has seen an increase across the board, in both entertainment and music, and is now France’s second most popular radio station in cumulative audience and audience share among the 25-34 age group

– Success for Bruno Guillon’s new morning show (5.30 am-9.00 am):
Introduced at the beginning of the school year, Bruno Guillon’s new morning show is attracting an increasing number of loyal listeners (13+)

  • + 104,000 listeners in one sweep period, ie + 9%
  • + 0.4 point in audience share
  • + 5 min in time spent listening
  • The morning show is France’s second most popular radio show in cumulative audience and audience share among the 25-34 age group.

– Camille Combal et son Orchestre (6.00 pm-8.00 pm) is now:

  • the leading radio show in France in cumulative audience (+23% over Sept-Oct 2009) and audience share (+3 points over Sept-Oct 2009) among the 25-34 age group.
  • Ca Part en Live (8.00 pm-9.00 pm), the 100% live broadcast by Tidav which started last September, leads the ratings in cumulative audience and audience share among the 25-34 age group.

Press contacts:

Aurélia Beaulieu - +33 (0)1 56 36 54 64 - aurelia.beaulieu@lagardere-active.com

Aurélia Giffaut - +33 (0)1 47 23 19 21 - aurelia.giffaut@lagardere-active.com

Source: Médiamétrie 126,000 radio survey, Nov-Dec 2009 sweep period/, Monday-Friday.

In 2010, Virgin Radio will be partnering the very best pop rock artists.
Mika, Green Day, M, Muse, BB Brunes, Gossip, Olivia Ruiz, Phoenix etc.
The most eagerly awaited concerts of the year are with Virgin Radio!

Virgin Radio PopRock!

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