Mediamétrie Results for January/February/March 2009: 3rd consecutive wave of listenership gains for Europe
Archives Lagardère Active
Paris, April 16, 2009
With a 9.4% cumulative audience for the months of January, February and March 2009, Europe 1 gained 0.3 point in cumulative audience and 0.1 point in audience share as its listenership grew steadily over one year in both categories. This is the 3rd consecutive wave of listenership increases for Europe 1.
These results confirm the success of the new line-up, which has helped the morning programming achieve a record-breaking 10.8% audience share (over 3.2 million listeners) in the 13+ age bracket, a first since the creation of Médiamétrie.
This wave helped Europe 1 continue to renew its audience, in particular through success in reaching its commercial targets. Over one year, audience share in the highest socio-professional categories rose 23%, the most significant one-year increase in the 13+ age bracket since Médiamétrie’s creation. The station also experienced steady growth in the 25-59 age bracket, with a 17% rise in audience share over one year.
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