Brooklyn Sports & Entertainment Teams with Lagardère Unlimited
To Serve Up Top-Flight Player Events
-Barclays Center continues to attract first-class programming-
Brooklyn Sports & Entertainment, the sales and marketing arm of the planned Barclays Center in Brooklyn, and Lagardère Unlimited, a worldwide leader in sports talent management and event production, have aligned to bring major professional tennis to the Barclays Center.
Through this alliance, Brooklyn Sports & Entertainment and Lagardère Unlimited will develop and co-promote at least two tennis events annually at the Barclays Center, which will include both current and former stars of the sport. In bringing first-class expertise in sports event production, Lagardère Unlimited has produced national and international tennis tournaments and events, such as the ATP World Tour events in Båstad, Stockholm and Washington, DC.
Major professional tennis marks the latest premier and diversified programming that will come to the Barclays Center upon its opening in late spring/early summer 2012. Earlier this year, Brooklyn Sports & Entertainment announced that it will offer 25 major college basketball and college hockey events annually at the Barclays Center, and Golden Boy Promotions, whose president is 10-time World Champion Oscar de la Hoya, will promote a minimum of 12 major professional boxing events a year at the Barclays Center, making the Barclays Center the premier boxing venue in the northeast. The Barclays Center will also host world-class concerts, family shows, and much more.
“We are thrilled to align with Lagardère Unlimited to bring big-time professional tennis events to Brooklyn as we continue to demonstrate that first-class programming is in-store for the Barclays Center,” said Brett Yormark, president and chief executive officer of Brooklyn Sports & Entertainment. “The Barclays Center will offer our visitors the best in sports and entertainment and we look forward to making several additional major programming announcements in the coming months.”
“Partnering with Brooklyn Sports and Entertainment to bring world class tennis to one of the most anticipated new venues in the United States, the Barclays Center, is an exciting win for tennis and the fans alike,” said Kevin O’Connor, chief operating officer of Lagardère Unlimited. “Brooklyn has always been an important part of sports history and now tennis shares that space.”
About Lagardère Unlimited
Among its businesses, the talent management business unit of the Lagardère group, Lagardère Unlimited, representing some of the world's best athletes in Sports and Entertainment, including Tennis, Football, Basketball, Rugby, Mixed Martial Arts, Fencing, Track and Field, Swimming, Motorsports, Cricket, Golf, Coaches, Living Legends and Entertainment.
Lagardère Unlimited also works in the areas of broadcast rights, corporate marketing initiatives, and sports properties for sales/sponsorship opportunities. The company operates worldwide with offices in NY, LA, Miami, Paris, Singapore. Currently, Lagardère Unlimited represents some of the best sporting clients around the globe; including Andy Roddick, Magic Johnson, John Wall, Dwight Howard, Randy Moss, Sachin Tendulkar, Joakim Noah, Gael Monfils and Justine Henin.
Lagardère is a pure media group (books, press, broadcast, digital, travel retail and press distribution, sport industry and entertainment), and is among the world leaders in the sector. Lagardère shares are listed on Euronext Paris (Compartment A).
About the Barclays Center
The state-of-the-art Barclays Center, to be located at Atlantic and Flatbush Avenues, will host more than 225 events annually, including professional and collegiate sports, concerts, family shows, and NETS Basketball. The arena will offer 18,000 seats for basketball and up to 19,000 seats for concerts, and will also have 104 luxury suites, including 15 Brownstone Suites (16 seats each), 68 Loft Suites (10 seats each), 11 Backstage Suites, six Studio Suites, and four Party Suites. The arena will also include six clubs and restaurants, and the onsite practice facility at the Barclays Center.
About the Barclays Center.
While construction has been on-going since last fall, a ceremonial groundbreaking was held in March 2010 to mark the next phase of construction of the arena.
The Barclays Center, designed by the award-winning architectural firms Ellerbe Becket and SHoP Architects will be one of the most intimate seating configurations ever designed into a modern multi-purpose arena, with unparalleled sightlines and first-class amenities.
In addition to Barclays, the naming rights partner, the Barclays Center currently has 11 major partners, including: ADT, Cushman & Wakefield, EmblemHealth, MetroPCS, MGM Grand at Foxwoods, Willis, Jones Soda, Haier America, Phillips-Van Heusen, Anheuser-Busch, and High Point Solutions.