Launch of the Lagardère Publicité Website

Category

Archives Lagardère Active

Paris, November 13, 2007

Lagardère Publicité, the advertising sales division created from the merger of Lagardère Active Publicité and Interdeco, has brought together in a single site all the latest news and information relating to its four media services (press, radio, television, Internet) and 180 media brands.
Launched on 13 November, Lagardere-pub.com is aimed at all profiles and professions in the advertising market. It combines a sophisticated design and modern, innovative ergonomics with easy access to information.



Optimized navigation. Whatever the theme – cross media, press, radio, TV, Internet, advertising sales – each possesses its dedicated space and color code.
Modern and practical, the dynamic menu offers navigation from one site to the next and one media to another, in a single click.
Direct access is available from the home page to all brands, rates and even standards. In addition, a search engine makes it possible to perform general searches of the site, or via the brand of your choice.

One sheet for each brand. All information relating to a brand for which the division handles advertising sales is brought together on a single sheet. Each contains a presentation, the latest news, special offers, a range of useful documentation for downloading, contacts, as well as a media box that enables visitors to access all multimedia files, including slide shows, video, audio and flash.

“My LP”, a customized space. “My LP” is where visitors can set up their own shortcuts, RSS feeds, register for the e-mail alert of their choice, or gain access to secure documents.

And there’s more… Lagardère Publicité’s website covers the entire commercial offering, with special offers, traditional formats and sponsorship, as well as special operations with online case studies.

The site also showcases the company’s marketing expertise, with media panoramas, research and audience data, plus a range of services and tools, such as directories, job offers, glossaries, and more.

Graphic design for Lagardere-pub.com was entrusted to the agency Clair-et-Net and development was handled by Smile.

Contacts:

Maud Bernard – Tel.: +33 (0) 1 53 96 30 69 - maud.bernard@lagardere-pub.com

Delphine Martin – Tel.: +33 (0) 1 53 96 30 66 - delphine.martin@lagardere-pub.com

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