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Lagardère Unlimited signs the Orlando Magic superstar Dwight Howard


Archives Lagardère Sports and Entertainment

Paris, July 2, 2010

Lagardère Unlimited announced today that they have signed a representation agreement with a major Basketball player, the Olympic champion Dwight Howard.

Dwight Howard, also knowned as “Superman”, is 24 years old and plays center for the Orlando Magic NBA since 2004. After signing the deal, Dwight said on “I just felt that the marketing and agent team at Lagardère Unlimited was a great fit for executing my overall business plan”.
Winner of the 2008 NBA Slam-Dunk Contest and two-times NBA Defensive Player of the Year, Dwight Howard is the third player of the NBA history to forgo college and enter the NBA draft. He was selected first overall by the Magic
He finished his rookie season setting several NBA records. He also became the youngest player in NBA history to average at least 10.0 rebounds in a season and youngest NBA player ever to record at least 20 rebounds in a game.

Arnaud Lagardère said “It is an honor to represent such a superstar as Dwight Howard. Not only he is an unbeleivable athlete, but he also has an engaging personality. He will find Lagardere Unlimited the perfect place to help him grow his business plan. Congratulations also to my friend Dan Fegan for sharing with his clients the same competitive spirit”.

Dwight Howard will be represented by Lagardere Unlimited Basketball President Dan Fegan “Dwight is an iconic superstar with an authentic brand and global appeal. Of course our team at Lagardère Unlimited is ecstatic that he chose us”.

Lagardère Unlimited, a talent management company

Press contact

Luthna Plocus - Head of Communications and External Relations - 01 40 69 16 66 -

Lagardère is a pure media group (books, press, broadcast, digital, travel retail and press distribution, sports trading and sports rights), and is among the world leaders in the sector. Lagardère shares are listed on Euronext Paris (Compartment A).

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