Lines joins Lagardère Unlimited as Head of Media activities for Europe/Africa Region. He reports to Alain Lemarchand, COO of the Region.
Media is an important part of the business in Europe/Africa, with entities like Sportfive International and IEC in Sports.
Acknowledged as one of the most accomplished and seasoned veterans, Lines brings his knowledge of the international media sports market, his solid network of media relationships, as well as his proven ability to provide rights-owners with creative and targeted media rights strategies that cross all platforms and to develop beneficial partnerships with broadcasters.
Lines, who joined the Premier League in 2002, where, among other things, he launched the Premier League’s own channel, was a driving force behind the League’s rapid growth in overseas television.
“Phil’s unparalleled knowledge, worldwide network and entrepreneurial approach will play a key role in the growth plan of Lagardère Unlimited” said Lemarchand.
“I am joining at a very exciting time. Lagardère Unlimited is a major force in sports media and I have been very impressed by the company’s ambition and determination. I look forward to adding my experience to the team.” said Lines
About Lagardère Unlimited
A division of the Lagardère Group dedicated to Sport and Entertainment, Lagardère Unlimited is one of the world leaders in this sector. Lagardère Unlimited deploys its expertise in six complementary business lines: distribution of media rights; sale of sports rights and marketing products; production, organization and management of events (including the Rock Opera Mozart, “Elle en scène”, the Legg Mason Tennis Classic ); consulting in the management/operation of stadiums, sports grounds and show venues (the Zénith in Paris); representation of sports and arts/entertainment personalities (over 500 talents represented, including Joakim Noah, Reggie Bush, Andy Roddick, Caroline Wozniacki, Dwight Howard); management of sports training academies (Lagardère Paris Racing* in Paris, the Saddlebrook Academy** in the United States).
Lagardère Unlimited employs over 1,000 people, and its activity extends over three continental zones: North and South America, Europe and Africa, and Asia-Pacific and the Middle East.
*SASP Lagardère Paris Racing Ressources – ** 30% owned by Lagardère Unlimited
Lagardère is a pure media group (books, press, broadcast, digital, travel retail and press distribution, sport industry and entertainment), and is among the world leaders in the sector.
Lagardère shares are listed on Euronext Paris (Compartment A).