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Lagardère Unlimited Inks Multi-Year Marketing Representation Agreement with French swimming coach Philippe Lucas


Archives Lagardère Sports and Entertainment

Paris, December 1, 2010

Lagardère Unlimited, the sport industry and entertainment company of the Lagardère Group, announced today that it has signed with renowned coach Philippe Lucas, thereby strengthening its presence in the world of swimming.

Seen as something of a maverick, who made his name among the general public by mentoring the rise of the Olympic and world champion swimmer Laure Manaudou, Lucas has years of experience in the sport and is widely recognized as one of its leading figures.

Philippe Lucas commented, “I have a lot of respect and admiration for Arnaud Lagardère who didn’t hesitate to let me join his company. One thing led to another and today there’s a team that manages both my image and that of my sponsors and I am very happy.”

With his new Team Lucas (comprised of a dozen top-class swimmers, including Amaury Leveaux, Benjamin Stasiulis and Camelia Potec), Manaudou’s former coach is preparing his return to international prominence ahead of the London Olympic Games in 2012.

“Representing Philippe Lucas goes far beyond simply managing the image of France’s most emblematic swimming coaches. Philippe not only has a real passion for what he does but has a vision of the sport that is as accurate as it is committed. We’re certain that Philippe will lead his team of swimmers very far in the London 2012 Olympics Games,” said Romain Lachens, Marketing Director of Lagardère Unlimited.

As he starts a new chapter in his illustrious career, Lucas has already amassed an impressive array of awards and accolades, making him one of the greatest coaches in the history of French swimming.

Among its businesses, the talent management business unit of the Lagardère group, Lagardère Unlimited, representing some of the world’s best athletes in Sports and Entertainment, including Tennis, Football, Basketball, Rugby, Mixed Martial Arts, Fencing, Track and Field, Swimming, Motorsports, Cricket, Golf, Coaches, Living Legends and Entertainment.
Lagardère Unlimited also works in the areas of broadcast rights, corporate marketing initiatives, and sports properties for sales/sponsorship opportunities. The company operates worldwide with offices in NY, LA, Miami, Paris, Singapore. Currently, Lagardère Unlimited represents some of the best sporting clients around the globe, including Andy Roddick, Magic Johnson, John Wall, Dwight Howard, Randy Moss, Sachin Tendulkar, Joakim Noah, Gaël Monfils and Justine Henin.

Press contact

Luthna Plocus - Head of Communication and External Relations - + 33 1 40 69 16 66 -

Lagardère is a pure media group (books, press, broadcast, digital, travel retail and press distribution, sport industry and entertainment), and is among the world leaders in the sector. Lagardère shares are listed on Euronext Paris (Compartment A).

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