Lagardère Unlimited appoints Maxime Zeller to accelerate its digital transformation
Archives Lagardère Sports and Entertainment
Paris, February 5, 2014
Lagardère Unlimited has appointed Maxime Zeller as Head of Digital for Europe and Africa. Maxime is responsible for digital activity across the platform, reporting directly to Alain Lemarchand, Head of Lagardère Unlimited Europe and Africa.
Keeping a close eye on the market, Lagardère Unlimited has made digital a priority and is striving to become the sports industry reference. Bringing more than a decade of experience at Yahoo, Maxime will be a key asset. He will lead a dedicated team of proven digital experts, offering a wide range of customised agency services across Europe and Africa. With Lagardère Unlimited positioning itself at the top end of the digital market, this team will continue to build its portfolio, delivering valuable solutions to a growing number of partners.
“We can provide consulting services and strategic development, whilst also creating tailor-made products, digital content and activation campaigns. Above all, we are able to respond with customised and innovative solutions to the continual demands of the international sports market, and to meet the growing expectations of rights-holders, brands and consumers”, said Maxime Zeller. Digital footprint for clubs and events, apps for Connected TV, loyalty programmes for football clubs and their fans, as well as second screen experience are just a few of the recent success stories for Lagardère Unlimited’s digital team.
The year 2014 will be crucial, with a number of exciting new projects already lined up. Alain Lemarchand looks forward to the busy year ahead: “The creation of our digital hub has been a key component of the wider re-organisation of Lagardère Unlimited’s platform across Europe and Africa. We are leveraging all of our diverse and complementary skills so as to better serve clients with cutting-edge solutions. The world of sport and media is full of tremendous opportunities which Maxime and his team will endeavour to exploit, and I wish him every success with his new responsibilities.”
About Lagardère Unlimited
Lagardère Unlimited is the dedicated Sports and Entertainment branch of the Lagardère group, offering international expertise across six complementary business activities: event organisation and exploitation; talent management; consultancy services for stadium and arena exploitation; marketing rights exploitation and brand activation; media rights distribution; and sports academy management. Lagardère Unlimited has more than 1,300 employees and conducts business in three main geographical regions: Europe and Africa; the USA and South America; and Asia-Pacific and the Middle East.
Lagardère is a world-class pure-play media group (Book and e-Publishing; Press, Audiovisual, Digital and Advertising Sales Brokerage; Travel Retail and Distribution; Sport Industry and Entertainment).
Lagardère shares are listed on Euronext Paris.
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