Lagardère Sports welcomes Sponsorship 360 on board

Agreement with consulting and activation agency sees Lagardère Sports continue its development

Lagardère Sports, the Sports division of Lagardère Sports and Entertainement, today announced a partnership that will see Sponsorship 360 join the company and help the leading sport marketing agency build on its consulting and activation business. Created in 2009 by Hervé Bodinier and Yann de la Fouchardière, Sponsorship 360 is dedicated to delivering solutions to brands in order to create communication platforms through sports. The agency works from the leverage of strategic partnerships through to the deployment of 360 degree activation programs. With this rapprochement, Lagardère Sports and Entertainment pursues its ambitions in brands’ consulting and activations.

With 15 collaborators, Sponsorship 360 works with brands including TAG Heuer, Peugeot, Veuve Clicquot, Caisse d’Epargne, Proman or Dassault Systèmes, Ibis, Apurna and AG2R LA MONDIALE on their sport marketing strategies, making it one of the leading agencies in France. With its vast expertise within the luxury sector and knowledge of major sports events, as well experience in creating communication platforms using athletes as brand ambassadors, the agency has managed to establish itself in various sport fields such as motorsports, tennis and sailing, therefore complementing and enriching Lagardère Sports and Entertainement’s services portfolio.

Hervé Bodinier retains the overall management of Sponsorship 360. Now sitting under Lagardère Sports, he will refer to Laurent Moretti, France Managing Director of Lagardère Sports and work closely with the various international structures of Lagardère Sports and Entertainment, in consultancy and activation capacity for brands. In this way, he will count on the expertise and various opportunities offered by the Sports division of the Lagardère group.

Hervé Bodinier said: “Thanks to our clients’ trust and the work provided by our teams, Sponsorship 360 has been able to develop its expertise in order to create partnership platforms destined to brands, and to give life to them through many sports and events around the world. By joining Lagardère Sports and Entertainment, one of the global leading groups in Sport and Entertainment, we will be able to accelerate our development. Joining forces with them will allow us to be more reactive and provide our clients with new solutions, in order for brands to go further in the creation and deployment of their activation programs and partnerships.”

Laurent Moretti added: “Consultancy and activation activities are of key importance for Lagardère Sports. In the past few years, Sponsorship 360 is one of the most successful agencies and this allows us to confirm our leading position on the French territory. Together, we will share our experiences and our practices to better serve our respective clients. This partnership is a tangible evidence of our ambitions.”