Lagardère Sports partners with Tom Daley to broadcast FINA World Series 2017
Archives Lagardère Sports and Entertainment
London, 3 March 2017
Lagardère Sports today announced it has signed an exclusive UK media rights deal with diving superstar and Olympic medallist Tom Daley. By using an innovative form of live broadcasting as well as utilising Tom’s extensive social media following, the partnership will see Lagardère Sports provide a live stream of the FINA World Series 2017 events to Tom’s YouTube channel – bringing all the exciting action straight to fans and new audiences alike.
Working closely with FINA and Tom Daley, Lagardère Sports will also use their expertise to further support the creation of a full broadcast package including highlights and clips.
Starting today in Beijing, the FINA World Series 2017 also includes events in Guangzhou, Kazan and Windsor.
Nikolaus von Doetinchem, Vice President, Media – Europe, Lagardère Sports said: “With more and more audiences consuming sports via different channels – particularly digitally and through social media, it’s great to work with Tom Daley on what will be a unique way to broadcast this tournament. Live streaming on social media is becoming increasingly popular and by using our expertise we can transfer our skills and knowledge to modern forms of broadcasting. We look forward to reaching not only Tom’s vast fan base but also new audiences, whilst showcasing this terrific FINA tournament.”
Tom Daley said: “I am delighted to find a way to bring the FINA Diving World Series to the UK through my YouTube channel. All of us in the GB Diving Team are so excited to begin the competition and start our journey to the next Olympics. I hope this partnership gives everyone a chance to watch the sport I love!”
Tom announced the news and provided an introduction to the tournament on his channel here
Having already brokered the much talked about streaming rights for the Handball World Championship 2017 in the German market with the sponsor DKB, earlier this year, Lagardère Sports continues to lead in innovative media distribution.
About Lagardère Sports
Lagardère Sports is a leading sport marketing agency, with a global network of local experts dedicated to delivering innovative solutions that meet our clients' needs. We believe sport inspires emotions and passion that are essential to enrich people's lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to provide our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,600 employees worldwide and 50 years of experience.
About Tom Daley - Youtube.com/tomdaley
One of the most recognized figures in World Sport and a World Champion in 2009 and 2015, Tom has represented Great Britain in 3 Olympic Games, becoming the country's second-youngest Olympian ever at the 2008 Beijing Olympic Games where he competed at just 13 years old. This was followed by achieving Bronze at London 2012 and Rio 2016 respectively.
Away from the pool, Tom has been active on his Youtube channel since 2010 where he posts about everything from his diving to fitness and food.
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