Lagardère Sports, via its subsidiary IEC in Sports, based in Stockholm, is launching the first Copa del Sol international football (soccer) tournament with a line-up of teams from the best clubs in five countries: Denmark, Norway, Sweden, Russia and the Ukraine.
Eight top-level teams, including FC Copenhagen, Rosenborg BK, Shakhtar Donestskou and CSKA Moscow, will participate in the tournament’s 16 matches which will be held in Marbella, Spain, 3-12 February 2010.
With the participation of these well-known clubs, the Copa Del Sol aims to become the major event during this period of preparation for the national championships in the Nordic countries.
In response to the strong shared aspirations of media companies and football clubs, it will be broadcast live in the countries concerned.
This competition is not only an opportunity to expand the teams’ activities during the midwinter break, but also a fantastic opportunity to generate additional recurring income.
About IEC in Sports:
IEC in Sports, based in Stockholm, is the Swedish subsidiary of Lagardère Sports, specializing in sports rights management. It is mainly active in the area of Olympic sports, particularly in tennis, athletics, volleyball and gymnastics. It markets over 200 European, American and Asian sporting events, representing an annual volume of over 3,500 programming hours. IEC in Sports complements the sale of sports rights by supplying a turnkey service to television and new media broadcasters providing full coverage of almost all production and post-production operations for its clients.