Agency delivers on app development, digital sponsorship and digital activation partnership
Lagardère Sports today announced the launch of the official West Ham United mobile application. The agency has built the club’s official mobile app which provides fans with an immersive and interactive experience, as well as exciting content allowing them to keep West Ham United at their fingertips. The long-term partnership with the club also sees Lagardère Sports become the exclusive digital sponsorship and activation agency of the club.
Fully optimised for iOS and Android, the official club app will drive engagement and interaction, helping West Ham United to further connect with its fans whilst also building its digital presence. The app will also include a range of innovative features such as a fan zone, selfie filters and the ‘Hammer Jeopardy Quiz’, as well as essentials such as fixtures, results and player profiles – making it the ultimate destination for West Ham United’s global fan base. With instant breaking news updates, live audio commentary and push notifications as well as an online store and ticketing, fans will also be able to follow the team whilst on the go, at anytime, anywhere in the world.
The app was launched today with exclusive content including the first ever interview with West Ham United’s new signing Lucas Perez, as well as a Hammers Jeopardy quiz which gives fans the opportunity to win a training ground visit, a place in the first team squad photo and signed prizes.
Karren Brady, Vice-Chairman, West Ham United said: “We are delighted to announce the full launch of our West Ham United official club app. Over the past few years, the subject of having an official club app had always been one on our agenda but something firmly agreed we would only do if we find the right partner to deliver our vision. In working with Lagardère Sports, we absolutely have found the right partner that has the ambition, technical know-how and dedication to delivering an app that brings a fantastic fan experience as well as creating commercial opportunities for our football club too.”
Carl Woodman, Managing Director UK, Lagardère Sports said: “Our global digital business is expanding, and we’re delighted to be working with one of the UK’s most popular football clubs. West Ham United have a loyal and passionate fan base, and with the app’s variety of interactive features, we can provide supporters with new and exciting ways to engage with the club. We’re looking forward to creating lasting connections between the club, its fans and brands that are looking to invest in sport.”
Lagardère Sports have also built, manage and commercialise the official club apps for 14 other football teams including the Bundesliga’s Borussia Dortmund, Hamburger SV and Hertha Berlin.
About Lagardère Sports
Lagardère Sports is a leading sport marketing agency, with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport inspires emotions and passion that are essential to enrich people’s lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to provide our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,700 employees worldwide and 50 years of experience.