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Lagardère Sports and Entertainment launches global partnership marketing agency, Lagardère Plus


Archives Lagardère Sports and Entertainment

London and New York, October 16, 2017

Global agency to help brands transform traditional sponsorships into highly inventive and impactful marketing platforms

Lagardere Plus - nouvelle fenêtre Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.

The new agency incorporates Lagardère Sports and Entertainment’s existing global consulting businesses, including agencies akzio! and Zaechel Int. in Germany, and Sponsorship 360 in France, all of which will be rebranded as Lagardère Plus. It will add new strategic, creative, digital and analytics capabilities and move beyond Lagardère Sports and Entertainment’s long-established strength in the worlds of sports and entertainment, connecting clients to partnership opportunities of all kinds.

“From sports, music and entertainment, to culinary and cause marketing, Lagardère Plus will help brands and properties get the attention they need in a distracted world,” said Andrew Georgiou, Chief Executive Officer, Lagardère Sports and Entertainment. “As media fragmentation affects many of the marketing channels that CMOs have relied on for decades, partnership marketing becomes absolutely vital for brands to connect with their audiences. Lagardère Plus combines global expertise and experience with highly knowledgeable local teams to deliver exceptional results.”

With established offices in Berlin, Dallas, Frankfurt, Hamburg, Hong Kong London, Manchester, Munich, New York, Paris, Singapore, Shanghai, and Tokyo, Lagardère Plus comes to market with a roster of blue-chip clients who are highly active in the partnership marketing space, including BMW, Bridgestone, Citibank, Danone, EA Sports, Epson, Hyundai, Lacoste, MetLife, MetroPCS, Veuve Clicquot, and ZTE.

Along with Andrew Georgiou, Lagardère Plus will be led by its global consulting team, including Andrew N. Pierce, Global President; Jonathan Isaac, Chief Strategy Officer; Kern Egan, President, Americas; Tim Frith, Head of Consulting in the U.K.; Hervé Bodinier, Executive General Manager in France; Olaf Bauer, Managing Director in Germany; and Malcolm Thorpe, Vice President, Business Development in Singapore.

Lagardère Plus will continue to explore strategic acquisitions in key global markets to deliver ever more impactful partnership marketing. And as part of that effort, it has acquired Brave, a London-based agency with an impressive track record in developing and delivering creative campaigns for global brands including Amazon Prime, Brown Forman, and Greenpeace.


Christophe Marchadier - Lagardère Sports and Entertainment - +44 20 3039 3763 -

Carmine N. Tiso - Lagardère Plus - (212) 767-5725 -

About Lagardère Sports and Entertainment
Lagardère Sports and Entertainment is a leading sport and entertainment agency, with a global network of local experts dedicated to delivering innovative solutions that meet our clients' needs. We believe sport and entertainment inspire emotions and passion that are essential to enrich people's lives and generate powerful collective experiences. At Lagardère Sports and Entertainment, we dedicate our expertise and passion to provide our clients with privileged access to the infinite opportunities of sport and entertainment. Lagardère Sports and Entertainment has more than 1,700 employees worldwide and 50 years of experience in sport. For more information on Lagardère Sports and Entertainment, visit

About Lagardère Plus
Lagardère Plus is a global agency with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms. Plus has the expertise, experience and privileged access of a global leader in sports, entertainment, media and lifestyle. We understand brands, fans and properties - and the dynamics between them - better than anyone. Whether your business is new to partnership marketing or a highly-experienced player, we hope to take you somewhere new. Lagardère Plus is part of Lagardère Sports and Entertainment, a company with more than 1,700 employees worldwide and 50 years of experience. For more information, check us out at , or on Instagram (lagardere_plus ) and Twitter (@Lagardere_Plus ).

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